Cash Crush

Scope of Work

UX/UI Audit

Competitive Analysis

Branding

User Testing

Services

Landing Page Design

(8 sections)

Team

Chief Marketing Officer

Designer (Mentor)

Designer

Platform

Desktop

Project Brief

CashForCars.io, a prominent car trade-in service provider in the United States, is undertaking an extensive landing page redesign. This initiative involves a complete transformation of their brand identity, encompassing a new name, logo, and website. I was tasked with the following business goals:

Increase form completions

Improve product branding

Enhance engagement

Boost trust and credibility

Defining a Brand about Trust

To reimagine the brand of CashForCars.io, I conducted a comprehensive UX/UI audit and competitive analysis, which revealed a clear opportunity to differentiate by prioritizing trust. With the goal of delivering an exceptional user experience, I focused on infusing the brand with a friendly and inviting feel while optimizing the UI design. As part of this rebranding effort, it was necessary to select a more direct name, leading us to the decision of renaming the company as "Cash Crush."

Increasing Form Completions

To increase form completions, I focused on a clear and prominent CTA path, conducted a brand update, and optimized the landing page with compelling headlines, social proof, and enticing design. All landing page designs were made in collaboration with my mentor, Erik Kennedy.

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After:

Highlighting Social Proof

Effectively designing social proof on a landing page is essential as it builds trust, credibility, and confidence. Well-presented customer reviews, ratings, and testimonials create a positive impression, validate the product, and influence user decision-making, resulting in a better user experience and increased conversions.

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Creating a Helpful Support Hub

Effectively designing a support hub is essential as it provides users with easy access to assistance and information. A well-designed support hub enhances user experience by addressing their concerns, providing relevant resources, and offering self-help options. It promotes user satisfaction, reduces frustration, and builds trust, ultimately leading to higher engagement, customer retention, and a positive perception of the product or service.

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Making Value Propositions Clear

Designing clear value propositions is important as it quickly communicates the unique benefits of the product or service, enabling users to understand the value they can expect and make informed decisions, leading to increased engagement and conversions.

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Final CTA

Effectively designing the final call-to-action is crucial for UX/UI purposes as it serves as the ultimate conversion point. A well-designed CTA grabs users' attention, clearly communicates the desired action, and compels them to take that action. By using visually appealing elements, clear language, and strategic placement, an effective final CTA enhances user experience, increases engagement, and maximizes conversions, ultimately achieving the goals of the landing page and satisfying user needs.

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Impact

To boost conversions, we enhanced the landing page by improving user experience, creating more compelling visuals, reducing clutter, and simplifying sections as necessary. We strategically emphasized specific elements to drive clicks. The client expressed satisfaction with the results, anticipating an increase in conversions. They are currently in the process of implementing the UX/UI recommendations on their website.